Targeting ads at people who don’t want the job may seem counterintuitive, but Evri’s flexible working options were a hit with candidates.
Here are all the campaigns currently available on the archive that were shortlisted in this category.
Airbus takes off with STEAM recruitment strategy
The space and defence giant launched a unique product that sparked conversations about careers in the sector.
Northrop Grumman takes you behind the scenes for a comedic peek into culture
The defence company takes an unexpected approach to challenging preconceptions with its ‘Overheard’ campaign.
EQRx gets inside employees’ heads to boost engagement and belonging
The follow-up to last year’s Tapestory embeds employees’ sense of feeling valued.
TUI’s global employer brand flies high
The travel and leisure experience company turns to employees to deliver a passionate new EVP and reinvigorate its brand after the pandemic.
Secret Intelligence Service levels up skills with retro game
MI6 launches a 16-bit quest to unearth the everyday skills needed for an Intelligence Officer.
EY goes on an adventure with their early careers experience
An immersive experience that gives students a flavour of the EY brand whilst supporting them with mental health and career confidence.
Capgemini’s Active Inclusion shows the power of stories
Capgemini and Pink Squid’s use of personal stories brought together employee networks and had a ‘seismic’ impact on the organisation, winning it Work of the Year in 2023.
‘Be You’ project delivers for pharmaceuticals firm EQRx
Judges liked the way this project by Ph.Creative for pharmaceuticals company EQRx evolved organically, demonstrating the importance of individuality and psychological safety in the workplace.
Fintech start-up Mollie feels the love with truthful creative
Payments platform Mollie worked with TheTruthWorks to create a campaign including a Spike Lee-style video which made the shortlist for 2023’s best Creative Idea.
FORDLiive campaign recognised for creative use of tech
Ford of Europe collaborated with Havas People to produce its FORDLiive gamified dealer learning campaign, shortlisted in 2023 in the Creative Idea and Use of Technology categories.